Privacy Policy

O2 Dental Group Website Privacy Policy

This Privacy Policy explains how O2 Dental Group (“O2 Dental Group,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our websites, use our online services, request an appointment, apply for a job, or otherwise interact with us online.

This Policy is designed to work across all O2 Dental Group locations and is not tied to any single city or state. Privacy rights and obligations can vary by jurisdiction; where local law provides additional rights or requires different disclosures, we will honor those requirements.

1) Scope: what this Policy covers

This Policy applies to information collected through:

Third-party sites. Our websites may link to third-party websites or services (e.g., maps, scheduling tools, payment tools, social platforms). We do not control those third parties’ privacy practices. Please review their policies before providing information.

2) Health information and HIPAA

O2 Dental Group is a healthcare provider. Some information you share with us may be considered Protected Health Information (PHI) and may be governed by the HIPAA Privacy Rule and our Notice of Privacy Practices (NPP).

This Privacy Policy focuses on website and consumer privacy practices. For clinical records and PHI uses/disclosures, the NPP controls where applicable.

Important: Website forms and standard email are not always fully secure methods to send sensitive medical details. If you need to discuss urgent or highly sensitive matters, please call us.

3) Information we collect

Your use of the Site is also subject to our Privacy Policy, which explains how we collect, use, and share personal information, including through cookies and similar technologies.

A. Information you provide
Depending on how you interact with us, you may provide:

Contact details (name, email, phone number, address)
Appointment request information (preferred location, preferred times, reason for visit, general dental service interest)
Communications (messages you send, call recordings where permitted, chat content)
Employment information (resume/CV, work history, references, licensure/certifications, education, eligibility to work, background-check information where applicable)
Payment-related information if you choose to pay online (processed through secure payment providers; we typically do not store full card details)

B. Information collected automatically
When you visit our websites, we (and our service providers) may automatically collect:

We use this information to operate our sites, improve performance, measure marketing effectiveness, and help protect against fraud and misuse.

C. Information we receive from others
We may receive information from:

4) How we use your information

We use personal information to:

Provide and manage appointments, inquiries, and requested services
Communicate with you (including confirmations, reminders, updates, and responses)
Provide customer support and improve our services
Operate, troubleshoot, and secure our websites and systems
Conduct analytics and measure site performance and marketing effectiveness
Personalize content and improve user experience
Process job applications and manage recruiting
Comply with legal obligations and enforce our rights

Where required by law, we will obtain your consent before sending certain types of marketing messages (especially SMS/text marketing), and you can opt out at any time.

5) Cookies, analytics, and targeted advertising

We use cookies and similar technologies (pixels, SDKs, local storage) for:

You can control cookies through your browser settings and, where available, our cookie preferences tool.

Global Privacy Control (GPC) / universal opt-out signals. Where required, we treat recognized opt-out preference signals (such as GPC) as a valid request to opt out of certain targeted advertising and related “sharing” activities.

6) How we share information

We may share personal information with:

Service providers (processors). Vendors who help us operate our business (hosting, scheduling, forms, analytics, communications, payment processing, recruiting, IT/security). They are permitted to use personal information only to provide services to us.
Affiliates and locations. O2 Dental Group entities and locations may share information internally to coordinate care, scheduling, customer support, quality assurance, operations, and recruiting.
Legal and safety. We may disclose information if required by law, subpoena, court order, or to protect the rights, property, or safety of patients, visitors, our team, or the public.
Business transfers. If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to appropriate safeguards.
We do not sell personal information in the traditional sense. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly to include certain advertising/analytics disclosures. If we engage in that type of activity, you may have the right to opt out (see Section 9).

7) Data security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, but we work to maintain appropriate protections and reduce risk.

8) Data retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including to:

Retention periods may vary depending on the type of information and applicable legal obligations (including healthcare record requirements where relevant).

9) Your privacy rights and choices

Depending on where you live, you may have rights that include:

Access: request a copy of personal information we hold about you
Correction: request correction of inaccurate information
Deletion: request deletion of personal information (subject to exceptions)
Portability: request a portable copy in certain cases
Opt out of certain processing, including targeted advertising and certain “sale”/“sharing” activities as defined by law
Limit use of sensitive information (where applicable under local law)
Appeal: if we deny a request, you may be able to appeal (where required)
Non-discrimination: you won’t be denied services or treated unfairly for exercising privacy rights

How to submit a request:
Email: support@o2smiles.com
Phone: 910-484-5141
Mail: PO Box 53556, Fayetteville, NC 28305

To protect your privacy, we may verify your identity before fulfilling certain requests.

Marketing opt-out:

10) International visitors (EEA/UK and other regions)

If you are located in the European Economic Area (EEA) or United Kingdom, you may have rights under applicable data protection laws (including GDPR/UK GDPR), such as access, correction, deletion, restriction, objection, and data portability, and the right to lodge a complaint with a supervisory authority.

When these laws apply, we process personal data under appropriate legal bases (such as consent, performance of a contract, legitimate interests, and compliance with legal obligations).

11) Children’s privacy

Our websites are intended for a general audience and are not directed to children. We do not knowingly collect personal information from children in a manner restricted by applicable law. If you believe a child has provided personal information to us through our website, contact us so we can take appropriate steps.

12) Changes to this Policy

We may update this Policy from time to time. The “Effective date” above indicates when it was last revised. If changes are material, we will take appropriate steps to notify you (such as posting a prominent notice on the website).

13) Contact us

If you have questions or requests related to this Privacy Policy, contact:

O2 Dental Group – Privacy
Email: support@o2smiles.com
Phone: 910-484-5141
Mail: PO Box 53556, Fayetteville, NC 28305